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1 product line strategy
марк. стратегия товарного ассортимента (планирование товарного ассортимента на длительную перспективу исходя из задач деятельности фирмы)See: -
2 product-line strategy
Реклама: стратегия товарного ассортимента -
3 product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)Syn:See:product line diversification, product line extension, product line featuring, product line filling, product line group, product line length, product line manager, product line modernization, product line pricing, product line strategy, product line stretching, family brand 1), top-of-the-line, bottom-of-the-line2) марк. ассортиментная группаSyn:
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группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.* * *группа тесно связанных между собой изделий, реализуемых на рынке одной компанией -
4 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 product rationalization
марк. рационализация ассортимента продукции [товарного ассортимента\] (изъятие с рынка видов продукции, не оправдывающих себя с точки зрения эффективности)See:Англо-русский экономический словарь > product rationalization
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7 Planung
Planung f GEN planning, projecting, projection, scheduling* * *f < Geschäft> planning, projecting, projection, scheduling* * *Planung, Organisation, Durchführung und Kontrolle eines Projekts
project management
Planung
plan, planning, projection, blueprint (US), (Anlage) layout, (Haushalt) budgeting, (Städte) city planning, zoning (US);
• betriebliche Planung business (operational) planning;
• einzelstaatliche Planung state planning;
• erfolgreiche Planung productive planning;
• gesamtwirtschaftliche Planung macroeconomic planning;
• grundlegende Planung basic planning;
• kurzfristige Planung short-range planning;
• langfristige Planung long-range planning, long pull (US);
• proportionale Planung consistent planning;
• staatliche Planung state planning;
• Planung der Entwicklung development planning;
• Planung auf sozialem Gebiet social planning;
• Planung der Produktionsgebiete product-line planning;
• langfristige Planung der Produktionsgebiete product-line strategy;
• Planung, Organisation, Durchführung und Kontrolle eines Projekts project management;
• Planung von Produktionsstätten plant layout;
• Planung auf weite Sicht long-range planning;
• Planung der Wasseressourcen water resource planning;
• optimale Planung einer Wertpapieranlage portfolio selection;
• den Euro in seine Planung mit einbeziehen to integrate the euro into the definition of its strategy;
• in der Planung sein to be being planned, to be in the blueprint stage. -
8 стратегия товарного ассортимента
Advertising: product-line strategyУниверсальный русско-английский словарь > стратегия товарного ассортимента
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9 langfristige Planung der Produktionsgebiete
langfristige Planung der Produktionsgebiete
product-line strategyBusiness german-english dictionary > langfristige Planung der Produktionsgebiete
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10 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
11 brand
n марк., вир. марка; ґатунок; торгова марка; марочний товар; товарна марка; товарний знак; фірмовий знак; фабричне клеймо; клеймо; a марочнийпродукт, послуга або асортимент продуктів (product line) з конкретною назвою, символом або дизайном (design), що чітко відрізняє його від подібних продуктів чи послуг інших фірм; ♦ марка є засобом, який допомагає споживачеві (consumer) виділити специфічні продукти чи послуги серед аналогічних, запропонованих конкурентами; серед найпопулярніших марок: Тайд (Tide) — марка прального порошку; Пепсі (Pepsi) — марка безалкогольного напою; Нескафе (Nescafe) — марка кави═════════■═════════advertised brand рекламована марка; competing brand марка-конкурент • марка конкурента • конкурентний марочний товар; controlled brand марка контрольованого розповсюдження; corporate brand загальнофірмова марка; dealer's brand марка торговельного посередника • марка дилера; distributor's brand марка оптового торговця; domestic brand внутрішня марка; elite brand добірна марка • елітна марка; established brand визнана марка; familiar brand знайома марка; family brand родинна марка • сімейна марка; flagship brand провідна марка • основний марочний товар; generic brand родова марка; gift brand подарункова марка • подарунковий марочний товар; global brand марка глобального розповсюдження; house brand марка торговельного дому; household brand домашня марка; individual brand індивідуальна марка • товар з індивідуальною марочною назвою; known brand відома марка • знана марка; local brand місцева марка • марочний товар місцевого розповсюдження; major brand основний марочний товар • популярний марочний товар; manufacturer's brand марка виробника; mature brand зріла марка • зрілий марочний товар; name brand іменна марка • товар з марочним іменем; national brand загальнонаціональна марка • марка загальнонаціонального розповсюдження; new brand нова марка; ordinary brand рядова марка • звичайна марка; own-label brand власна марка; private brand приватна марка • приватна марка посередника • марка торговельного посередника; product brand товарна марка • марка штучного товару; range brand асортиментна марка • марка товарного асортименту; regular brand звичайна марка • марка регулярного користування; reseller brand приватна марка • марка перепродавав • марка торговельного посередника; runaway brand марка значно краща; specific brand особлива марка; store brand магазинна марка • крамнична марка; top brand провідна марка; top-selling brands марки з найбільшим попитом • марки з найбільшим збутом; trendy brand модна марка • марка, яка задає тон; unadvertised brand нерекламо-вана марка; wholesaler's brand марка гуртовика; wildcat brand нерекламована марка═════════□═════════brand advertising рекламування марочного товару; brand advertising expenditure витрати на рекламування марочного товару; brand attitude ставлення до товарної марки; brand awareness обізнаність з товарною маркою; brand category ґатунок виробу; brand choice вибір марки; brand competitor конкурент марочного товару; brand consciousness обізнаність з товарною маркою; brand differentiation марочне розрізнення; brand equity цінність марочного товару; brand extension розширення меж марки; brand familiarity обізнаність з товарною маркою; brand identification розпізнання товарної марки; brand image обізнаність з товарною маркою • репутація товарної марки • престиж товарної марки • репутація марки товару; brand label марочна наліпка; brand leader найпопулярніший ґатунок; brand loyalty прихильність до марки; brand manager керівник товарної марки; brand mark символ марки; brand name назва товарної марки • фабрична марка • марка товару • товар відомої марки • фірмові товари; —name goods товари відомих марок • фірмові товари; brand personality індивідуальність марки; brand position позиція марки; brand preference переважна прихильність до товару з певною маркою; brand proliferation марочне поширення; brand recognition пізнавання марки; brand rejection відхилення марки; brand strategy марочна стратегія; brand switcher споживач, який змінює марки товарів; brand switching зміна марки товару споживачем • зміна марки; brand transference перенесення назви товару; brand value вартість марки; of the best brand найкращої марки • найвищої марки; to buy a (particular) brand купувати/купити продукт специфічної марки; to develop a (particular) brand розвивати/розвинути специфічну марку; to launch a (particular) brand випускати/випустити продукт специфічної марки; to sell a (particular) brand продавати/продати продукт специфічної марки; to test a (particular) brand випробовувати/випробувати продукт специфічної маркиbrand ‡ B. four principles of marketing (386)пор. trademark▹▹ copyright▹▹ patent -
12 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
13 salida
f.1 departure (partida).va a efectuar su salida it's about to depart2 start (sport).dar la salida a una carrera to start a racesalida nula false start3 exit, way out (place).¿dónde está la salida? where's the way out?salida de emergencia emergency exitsalida de humos air ventsalida de incendios fire exit4 trip (viaje).5 appearance (aparición) (de revista, nuevo modelo).a la salida del sol at sunriseesta llave regula la salida del agua this tap o (British) faucet controls the flow of water (United States)6 output (commerce) (producción).este producto no tiene salida there's no market for this product7 output (computing).8 way out.si no hay otra salida if there's no alternative9 witty remark (ocurrencia).tener salidas to be wittysalida de tono out-of-place remark10 departure gate.11 starting point, start.12 excursion, sally.13 computer output, output.14 exodus, exit.15 production.16 exitus, outlet.17 efflux.past part.past participle of spanish verb: salir.* * *1 (partida) departure2 (puerta etc) exit, way out4 (viaje corto) trip5 (de un astro) rising6 DEPORTE start7 COMERCIO outlet, market8 FINANZAS outlay, expenditure9 figurado (ocurrencia) witty remark, witticism10 figurado (escapatoria) solution, way out11 figurado (perspectiva) opening12 TÉCNICA outlet13 INFORMÁTICA output14 (en naipes) lead15 (parte que sobresale) projection\de salida from the startno tener otra salida figurado to have no other optiontener salida a to open on to, come out atsalida de artistas stage doorsalida de efectivo cash outflowsalida de emergencia emergency exitsalida de incendios fire exitsalida de tono unfortunate remark, improper remarksalida del sol sunrisesalida nula false start* * *noun f.1) exit2) departure3) way out4) witty remark•* * *SF1) [de un lugar]•
a la salida, te esperaremos a la salida — we'll wait for you on the way outhubo salida a hombros para el primero de los diestros — the first matador was carried out of the ring shoulder-high
•
dar salida a, el pasillo que da salida a la pista de tenis — the passageway which leads out (on)to the tennis courtnecesitaba dar salida a su creatividad — he needed to give expression to o find an outlet for his creativity
visado•
puerta de salida — exit door2) (=aparición)los fans esperaban su salida al escenario — the fans were waiting for her to come (out) onto the stage
tras la salida de los futbolistas al terreno de juego — after the footballers came/went out onto the pitch
3) (=lugar) [de edificio] exit, way out; [de autopista] exit, turn-off¿dónde está la salida? — where's the exit o the way out?
salida — [encima de la puerta] exit; [en el pasillo] way out, exit
callejón•
tener salida a algo, nuestro edificio tiene salida a las dos calles — our building has access onto both streets4) [de avión, tren] departureel autobús efectuará su salida desde el andén número cuatro — the bus will depart from bay number four
después de la salida del tren — after the train leaves, after the departure of the train
5) (=escapada) [de viaje] trip; [de excursión] trip, outing; [por la noche] night out, evening outen mi primera salida al extranjero — on my first trip abroad, on my first foreign trip
me controlaban mucho las salidas por la noche — they kept tight control of my nights out o my going out at night
6) (=comienzo) [de carrera, desfile] startfuimos a ver la salida de la procesión — we went to see the start of the procession, we went to see the procession move off
los corredores estaban preparados para la salida — the runners were ready for the start (of the race)
Palmer tuvo una mala salida del tee — (Golf) Palmer played a poor tee shot
•
dar la salida — to give the starting signales el encargado de dar la salida a la carrera — he is the one who starts the race o gives the starting signal for the race
salida en falso, salida falsa — false start
parrilla 2)salida lanzada — running start, flying start
7) (Teat) [al entrar en escena] appearance; [para recibir aplausos] curtain-callhago una sola salida al principio de la obra — I only make one appearance at the beginning of the play
8) (=solución) solutionla única salida está en la negociación — the only way out is through negotiation, the only solution is to negotiate
buscan en la música una salida a sus frustraciones — they try to find an outlet for their frustration in music
no le quedaba otra salida que la dimisión — she had no alternative o option but to resign
9) [al hablar]hum¡qué buena salida! — that was a really witty comment!
¡vaya salidas de bombero que tuvo! — he dropped some real clangers! *
salida de tono, fue una salida de tono — it was inappropriate o uncalled-for
10) (Com) [de producto] launch•
dar salida a, dar salida a los excedentes agrícolas — to find an outlet for surplus produce•
tener salida — to sell welltener una salida fácil — to have a ready market, be a soft sell
11) (Econ) (=cargo) debit entry12) pl salidas [en el trabajo] openings, job opportunitiesesa carrera no tiene apenas salidas — there are very few openings o job opportunities for someone with that degree
13) (Téc) [de aire, gas, vapor] vent; [de agua] outlet14) (Inform) output15) (=prenda)salida de baño — Cono Sur [en casa] bathrobe; [en playa, piscina] beach robe
16) (Arquit) (=saliente) projection17) (Mil) [para el ataque] sortie18) (Naipes) lead* * *1) ( hacia el exterior)( lugar)a) (de edificio, lugar) exitb) ( de tubería) outlet, outflow; ( de circuito) outlet2)a) ( acción)el gobierno les ha negado la salida del país — the government has refused to allow them to leave the country
impedir la salida de divisas — to prevent currency being taken out of o leaving the country
b) ( como distracción)una salida al campo — an outing o a trip to the country
c) (de líquido, gas, electricidad) outputd)3) ( partida)(de tren, avión) departuresalidas nacionales/internacionales — domestic/international departures
4) (Dep) ( en una carrera) start5)a) ( solución)b) ( posibilidades)6) (Com, Fin) ( gasto) payment7) ( ocurrencia)este chico tiene cada salida... — this child comes out with the funniest things...
fue una salida que nos hizo reír mucho — his remark o comment had us all in stitches
•* * *1) ( hacia el exterior)( lugar)a) (de edificio, lugar) exitb) ( de tubería) outlet, outflow; ( de circuito) outlet2)a) ( acción)el gobierno les ha negado la salida del país — the government has refused to allow them to leave the country
impedir la salida de divisas — to prevent currency being taken out of o leaving the country
b) ( como distracción)una salida al campo — an outing o a trip to the country
c) (de líquido, gas, electricidad) outputd)3) ( partida)(de tren, avión) departuresalidas nacionales/internacionales — domestic/international departures
4) (Dep) ( en una carrera) start5)a) ( solución)b) ( posibilidades)6) (Com, Fin) ( gasto) payment7) ( ocurrencia)este chico tiene cada salida... — this child comes out with the funniest things...
fue una salida que nos hizo reír mucho — his remark o comment had us all in stitches
•* * *salida11 = departure, egress, exit, outlet, outing, escape route, turnover, work-around [workaround], stock turnover, turnover of stock, flight mission, way out, turn-off.Ex: Apart from its undoubted value in its own right, Sears' provides a valuable model or point of departure for others.
Ex: The reduction of public access and egress to a single point well controlled by electronic or other means goes some way to reduce the loss of books.Ex: A cash desk should be placed by each exit.Ex: Hawthorne gave an uneasy laugh, which was merely the outlet for her disappointment.Ex: The 1st calendar of events included a slide show, a literary afternoon, travel tips, and a picnic and outing.Ex: At present the onus appears to be on individual library directors to develop alternative career paths and escape routes = Por ahora la responsabilidad de desarrollar trayectorias profesionales y vías de escape alternativas parece recaer sobre los directores de la biblioteca en cuestión.Ex: Yet the genuine stockholding bookseller is committed to holding good stocks of books for the customers' benefit which means that he does not aim simply at buying in the books with the quickest turnover.Ex: Obviously, the work-around is to cut-and-paste this into the end of the document, but why did this happen in the first place?.Ex: The booksellers in the sample 'turned over their stocks on average about four times a year' though rates of stock turnover varied widely.Ex: ' Turnover of stock' is, then, an important part of successful and lively bookselling.Ex: The collection is composed of more than 400,000 prints and negatives from photographs taken during 1,258 separate flight missions, most of which were flown over California.Ex: She racked her brains for a way out but could not find anything successful.Ex: There's a great gas station and convenience store at the turn-off.* a la salida = on the way out.* asesor de salidas profesionales = career(s) adviser.* bandera de salida, la = checkered flag, the.* callejón sin salida = blind alley, catch 22, cul-de-sac, dead end, impasse, dead end street, deadlock, standoff.* caudal de salida = flow rate.* con salida al mercado = due out.* consejero sobre salidas profesionales = career advisor, career counsellor.* control de salida = exit barrier.* dar el pistoletazo de salida = fire + the starting gun.* dar salida a = vent.* de salida = outgoing.* disco de salida = output diskette.* dispositivo de salida = output equipment.* encontrar la salida a = find + a/the way out of.* encontrar una salida a = find + a/the way out of.* entradas y salidas = comings and goings.* estrategia de salida = exit strategy.* fecha de salida = departure date.* fichero de salida = outgoing file.* fichero de salida de datos = communication output file.* hora de salida = departure time, check-out time.* información sobre salidas profesionales = career(s) information.* la mejor salida = the best way forward.* libro de registro de entrada y salida de cartas = letterbook [letter book].* no tener salida = be stuck, get + stuck.* orientación sobre salidas profesionales = career guidance.* parrilla de salida = starting grid.* pasillo de salida = exit lane.* pistoletazo de salida = starting signal, starting gun.* precio de salida = starting price.* primera posición de salida = pole start, pole position.* puerta de salida = exit door.* registro de salida de cartas = outward letterbook.* salida de aire = venting.* salida de artistas = stage door.* salida de datos = output.* salida de emergencia = emergency exit.* salida de humos = flue.* salida de incendios = fire exit.* salida de lectores = public exit.* salida del sol = sunrise.* salida del sol, la = rising of the sun, the.* salida en falso = false start.* salida lateral = side entrance.* salida nula = false start.* salida profesional = career opportunity, career path, career pattern, career option.* salidas profesionales = careers guidance, career development, career planning, careers education, employability, job opportunities.* sin salida al mar = land-bound [landbound], land-locked [landlocked].* sistema de control de la salida = exit control system.* sondeo hecho a la salida = exit survey.* tacos de salida = starting blocks.* válvula de salida = outlet valve.* vía de salida = exit lane.salida22 = witticism, witty remark, witty remark, quip.Ex: It uses humor rather than witticisms, and self-deprecation rather than deprecation of the professional field.
Ex: Youll never be short on a witty remark with a database of almost 180000 jokes.Ex: Youll never be short on a witty remark with a database of almost 180000 jokes.Ex: His genius is sometimes most evident in his quips.* * *A (lugar)1 (de un edificio, lugar) exit[ S ] salida exitdimos mil vueltas buscando la salida we went round and round looking for the way out o the exittodas las salidas de Bilbao all the roads out of BilbaoBolivia no tiene salida al mar Bolivia has no access to the seaes una calle sin salida it's a dead end2 (de una tubería) outlet, outflow; (de un circuito) outlet3 ( Inf) tbsalida del sistema logoff, logoutCompuestos:(en un teatro) stage door; (en una sala de conciertos) artists' entrance● salida de emergencia/incendiosemergency/fire exitB1(acción): me lo encontré a la salida I met him on the way out, I met him as I was leavingquedamos en encontrarnos a la salida del concierto we arranged to meet at the end of o after the concertacelera a la salida de la curva accelerate (as you come) out of the curveel gobierno les ha negado la salida del país the government has refused to allow them to leave the countryimpedir la salida de divisas to prevent currency being taken out of o leaving the countryestaban esperando la salida de la novia they were waiting for the bride to appearla salida del primer toro the entry of the first bull2(como distracción): es su primera salida desde que la operaron it's the first time she's been out since her operationuna salida a la ópera an evening at the operauna salida al campo an outing o a trip to the country3 (de un líquido, gas) output; (de un circuito) output4la salida del sol sunriseCompuesto:(para la playa) beach robe; (para la casa) bathrobeA (de un tren, avión) departureLANSA anuncia la salida del vuelo 503 LANSA announces the departure of flight 503el tren efectuará su salida por vía cinco the train will leave from track five[ S ] salidas nacionales/internacionales domestic/international departuresB ( Dep) (en una carrera) startdan la salida con un disparo a gun is fired to start the race o to signal the startCompuestos:false startfalse startA1(solución): no le veo ninguna salida a esta situación I can see no way out of this situationhay que buscar una salida a la crisis económica a solution must be found to the economic crisisvamos a tener que aceptar, no nos queda otra salida we're going to have to accept, we have no option2(posibilidades): la informática, hoy en día, tiene muchas salidas nowadays there are many openings o job opportunities in computingesta prenda no tiene mucha salida this garment doesn't sell very wellentradas y salidas income and expenditure, receipts and outgoings ( BrE)C(ocurrencia): este chico tiene cada salida … this child comes out with the funniest things …fue una salida que nos hizo reír mucho his remark o comment had us all in stitchesCompuesto:fue una salida de tono it was totally out of place, it was a totally inappropriate thing to say/do* * *
salida sustantivo femenino ( hacia el exterior)
1
◊ salida de emergencia/incendios emergency/fire exit;
todas las salidas de Bilbao all the roads out of Bilbao;
es una calle sin salida it's a dead end
( de circuito) outlet
2a) ( acción):
nos encontramos a la salida del concierto we met at the door after the concert;
una salida al campo an outing o a trip to the country
c)
( partida)
1 (de tren, avión) departure;
( on signs) salidas nacionales/internacionales domestic/international departures
2 (Dep) ( en una carrera) start
1 ( solución):
no nos queda otra salida we have no other option
2 (Com, Fin) ( gasto) payment
salido,-a adjetivo
1 (saliente, prominente) projecting
(frente, pómulos, etc) prominent
(ojos) bulging
familiar sticky-out
2 fam pey (cachondo) horny, randy
salida sustantivo femenino
1 (lugar por donde se sale) exit, way out: nos pasamos diez minutos buscando la salida, we spent ten minutes looking for the way out
este carril tiene salida a la autopista, this lane leads onto the motorway
callejón sin salida, dead end
(de una tubería, desagüe) outlet, outflow
Inform output
2 (acción de salir) leaving
a la salida del trabajo, on leaving work
(de un tren, un avión) departure
(del Sol, de la Luna, etc) rising
salida del sol, sunrise
(viaje corto, excursión) trip
una salida al campo, an outing to the country
3 Dep start
dar la salida, to give the signal to start
línea de salida, starting line
4 (solución) option, solution: este problema no tiene salida, there's no solution to this problem
5 Lab prospect: la filosofía no tiene muchas salidas, there aren't many job opportunities in philosophy
6 (cese de una actividad) el próximo año se producirá mi salida del cargo, I'll be leaving the post next year
7 fig (agudeza, ocurrencia) witty remark
8 (comentario inapropiado) salida de tono, inappropriate remark
9 (puesta en venta, lanzamiento de un producto) la salida del nuevo periódico se producirá el lunes, the new newspaper will be launched onto the market next Monday
10 Fin (gasto) hemos tenido demasiadas salidas en concepto de compra de materiales, purchase of materials has led to an unacceptable increase in spending
' salida' also found in these entries:
Spanish:
acaso
- callejón
- dirigir
- efectuar
- emergencia
- empujar
- escape
- escorrentía
- expectante
- fichar
- forzuda
- forzudo
- panel
- prever
- punto
- retardar
- taponar
- bloquear
- cortada
- desvío
- escapatoria
- excursión
- lateral
- línea
- obstruir
- partida
- retrasar
- tapar
- ver
English:
blind alley
- checkout
- clock off
- clock out
- crowd
- cul-de-sac
- dead end
- departure
- exit
- false start
- fight
- fire exit
- hasty
- off
- out
- outlet
- output
- rise
- rising
- sailing
- seal off
- stampede
- start
- starter
- starting block
- starting line
- starting post
- starting price
- sunrise
- sunup
- takeoff
- turn off
- way
- wisecrack
- block
- catch
- curtain
- dead
- emergency
- false
- flotation
- flying
- land
- mark
- quip
- ramp
- release
- rush
- stand
- starting
* * *salida nf1. [partida, marcha] departure;tenían prevista la salida al amanecer they intended to leave at dawn;el tren con destino a Santiago va a efectuar su salida por la vía 4 the Santiago train is about to depart from platform 4;salidas nacionales/internacionales [en aeropuerto] national/international departures2. [lugar para salir] [de edificio, recinto] exit, way out;[de red de cables, cañerías] outlet;gira en la próxima salida turn off at the next exit;la región no tiene salida al mar the region has no outlet to the sea;salida 20 [en autopista] junction 20;¿dónde está la salida? where's the way out?;salida [en letrero] exit, way out;esta calle no tiene salida this road's a dead end;todas las salidas de Caracas estaban colapsadas traffic was at a standstill on all the roads leading out of Caracas;dar salida a [sentimientos] to vent, to let out;[ideas] to find an outlet for salida de emergencia emergency exit;salida de humos air vent;salida de incendios fire exit3. [en deportes, carreras] start;dar la salida a una carrera to start a racesalida nula false start4. [viaje] trip;una salida al extranjero a trip abroad;hicimos una salida al campo de un día we went out for the day to the country, we went on an outing to the country for a day5. [aparición] [de revista, nuevo modelo, producto] appearance;a la salida del sol at sunrise;su salida a escena fue recibida con aplausos her entry on stage was greeted with applause, she was applauded as she came on stage;Fin salida a bolsa [de empresa] flotationte espero a la salida del cine I'll meet you after the movie7. [solución] way out;es preciso encontrar una salida al problema/a esta situación we need to find a way round the problem/a way out of this situation;si no hay otra salida if there's no alternative8. [ocurrencia] witty remark;[pretexto] excuse;tener salidas to be witty;desde luego tiene cada salida… she certainly comes out with some witty remarkssalida de tono out-of-place remark [posibilidades] market;dar salida a [producto] to find an outlet for;este producto tiene mucha salida [posibilidades de venta] there's a big market for this product;[se vende] this product sells well;este producto no tiene salida [posibilidades de venta] there's no market for this product;[no se vende] this product doesn't sell10.salidas [en contabilidad] outgoings11. Informát output13.salidas [posibilidades laborales] openings, opportunities;carreras con salidas university courses with good job prospectssalida de playa beach robeSALIDA AL MARThe War of the Pacific, fought victoriously by Chile against Peru and Bolivia (1879-1883), was to have a huge influence on the later development of all three countries. The major incentive for turning a territorial dispute into a war was the rich deposits of nitrates (then a vital raw material for the production of fertilizers and explosives) in the Atacama Desert. By acquiring the Atacama, Chile also deprived Bolivia of its only access to the sea at the port of Antofagasta, with inevitably damaging consequences for the future economic and commercial development of the country. Bolivia's desire for a salida al mar (“outlet to the sea”) led it to seek alternative access to the Atlantic, and this was partly behind the outbreak of the horrific Chaco War with Paraguay (1932-1935), though the interest of foreign oil companies in possible oil deposits in the Chaco region was at least as important a factor. Today, Bolivia has adopted the peaceful road of negotiations with Chile to resolve the problem.* * *f2 TRANSP departuretomar la salida start;dar la salida give the starting signal o the off4 COM:tiene salida there’s a market for it;salida a bolsa flotation5 figopportunity, opening;salida profesional career opportunity* * *salida nf1) : exitsalida de emergencia: emergency exit2) : leaving, departure3) solución: way out, solution4) : start (of a race)5) ocurrencia: wisecrack, joke6)salida del sol : sunrise* * *salida n1. (puerta) exit / way out2. (acción de salir) way out3. (acción de irse) departure4. (en una carrera) start5. (excursión) outing6. (viaje) trip7. (solución) solution -
14 venta
f.1 sale.de venta en… on sale at…estar en venta to be for saleventa ambulante street vendingventa por catálogo mail-order sellingventa al contado cash saleventa por correo o por correspondencia mail-order sellingventa a crédito credit saleventa directa direct sellingventa a domicilio door-to-door sellingventa al por mayor wholesaleventa al por menor retailventa pública public auction2 sales.han aumentado/caído las ventas sales have risen/fallen3 country inn (posada).* * *1 (acción) sale, selling2 (hostal) country inn; (restaurante) restaurant\'En venta' "For sale"'Venta de pisos' "Flats for sale"estar a la venta to be on salecontrato de venta bill of saledepartamento de ventas sales departmentprecio de venta selling priceprecio de venta al público retail priceventa a domicilio door-to-door sellingventa a plazos hire purchase, US instalment planventa al contado cash saleventa al por mayor /venta al por menor wholesale / retailventa postbalance clearance sale, US post-inventory saleventa por correo mail order* * *noun f.* * *SF1) (Com) sale•
a la venta — on saleponer algo a la venta — to put sth on o up for sale
•
de venta, de venta únicamente en farmacias — available only at chemists'•
en venta, estar en venta — to be (up) for sale, be on the marketventa a plazos — hire purchase, installment plan (EEUU)
venta callejera — peddling, hawking
venta de garaje — ( esp Méx) garage sale
venta por cuotas — hire purchase, installment plan (EEUU)
venta pública — public sale, auction
2) † (=posada) country inn3) (Caribe, Méx) (=tienda) small shop, stall( Cono Sur) [de feria, exposición] stall, booth* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *1) (Com) sale2) ( posada) (arc) inn, hostelry (arch)* * *venta11 = country inn.Ex: After lunch at a country inn you will continue on to your overnight accommodation in Drakenberg = Tras el almuerzo en una venta típica, nos dirigiremos hacia Drankenberg, donde pasaremos la noche.
venta22 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex: The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.
Ex: SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex: One of the company's services is the brokering of on-line data base searches.Ex: Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex: The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex: The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex: She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock.* * *A ( Com) salecobra un porcentaje sobre las ventas he earns a percentage on his sales o on each saledepartamento/gerente de ventas sales department/managerlas ventas han mermado este año sales have declined o dropped this yeartrabaja en ventas she works in sales o in the sales departmentse dedica a la compra y venta de coches usados he's in the used car business[ S ] exposición y ventas: Goya 13 visit our showrooms at Goya 13[ S ] muestra gratis, prohibida su venta free sample, not for sale[ S ] prohibida la venta ambulante no hawkers[ S ] venta anticipada de localidades advance ticket salesel libro saldrá a la venta la próxima semana the book will be on sale next weekde venta en kioscos on sale at newsstandsla casa está en venta the house is (up) for sale o is on the marketel coche está en venta the car is for saleCompuestos:cash salewholesaleretailsale of assetsticket salesgarage salevehicle saleshouse o property salescold selling, cold callingpyramid sellingmail ordermail order* * *
venta sustantivo femenino (Com) sale;
venta al por mayor/menor wholesale/retail;
venta a plazos installment plan (AmE), hire purchase (BrE);
venta por catálogo or correo mail order;
pronto saldrá a la venta it will be on sale soon;
estar en or a la venta [coche/bicicleta] to be for sale;
[ casa] to be (up) for sale
venta f Com Fin sale: estará a la venta este fin de semana, it will be on sale this weekend
no está en venta, it's not for sale
venta a plazos, hire purchase, US installment plan
venta al contado, cash sale
venta al por mayor/al por menor, wholesale/retail
' venta' also found in these entries:
Spanish:
almacén
- despacho
- erradicación
- homologar
- negocio
- pormenor
- postventa
- posventa
- PVP
- replantear
- salida
- subasta
- tenderete
- callejero
- expendio
- precio
- prohibir
- saldo
- traspaso
English:
asking price
- average
- ban
- bazaar
- bonded warehouse
- car-boot sale
- cash sale
- cash-and-carry
- disposal
- footwear
- for
- hard sell
- insider dealing
- insider trading
- issue
- opposite
- outlaw
- outlet
- P.O.S.
- percentage
- release
- retail
- retail outlet
- retail price
- retail sale
- retailing
- ring up
- sale
- sell
- sell-out
- selling
- selling price
- showroom
- ticket agency
- wholesale
- bill
- business
- carry
- cash
- deal
- dealer
- hard
- mail
- market
- out
- prescription
- print
- recommend
- ticket
- withdraw
* * *venta nf1. [acción] sale;de venta en tiendas especializadas on sale in specialist shops o at specialist retailers;estar en venta to be for sale;poner a la venta [casa] to put up for sale;[producto] to put on sale;salir a la venta [producto] to go on sale;el equipo de ventas the sales teamventa ambulante street vending;venta automatizada vending-machine sale;venta por catálogo mail-order selling;venta al contado cash sale;venta por correo mail-order selling;venta por correspondencia mail-order selling;venta a crédito credit sale;venta directa direct selling;venta a domicilio door-to-door selling;venta en línea on-line selling;venta al por mayor wholesale;venta al por menor retail;ventas nacionales domestic sales;venta on-line on-line selling;venta piramidal pyramid selling;venta sobre plano sale of customized goods;venta a plazos sale by instalments, Br hire purchase;venta pública public auction;venta telefónica telephone sales2. [cantidad] sales;la venta de hoy ha sido importante sales have been strong today;han aumentado/caído las ventas sales have risen/fallen;una novela que arrasa en ventas a novel with phenomenal sales3. [posada] country inn4.La Venta [centro arqueológico] = ancient Olmec city near the town of Villahermosa, Mexico* * *f sale;en venta for sale;estar/poner a la venta be/put on sale* * *venta nf1) : sale2)venta al detalle : retail sales* * *venta n sale -
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 venta2
2 = sale, selling, brokering, merchandising, dispensation, trafficking, traffic.Ex. The BCA hopes that the sales of the schedules will go most of the way towards making the scheme self-sufficient.Ex. SALESPEOPLE AND selling and FIRE FIGHTERS would be specific, and the user would not have to intuit that these headings, perhaps, covered the activities of women as well as men.Ex. One of the company's services is the brokering of on-line data base searches.Ex. Another main trend emerging is merchandising, where the public library is set up in a similar way to a retail store with items on sale.Ex. The article is entitled 'THERIAQUE: quality information on drugs, essential for their optimal use, prescription and dispensation' = El artículo se titula "THERIAQUE: información de calidad sobre los fármacos, esencial para su uso, prescripción y venta óptimos'.Ex. The author calls for state and federal laws to make the trafficking in fraudulently obtained subscriber IDs and Passwords.Ex. She wrote for the daily press on the manners and morals of society, on the plight of London's working women and children, and on the international traffic in women.----* agencia de venta de billetes = ticket agent, ticket agency.* agencia de venta de entradas = ticket agent, ticket agency.* a la venta = on release.* anuncio de compra-venta = classified ad, classified advertisement.* argumento de venta = sales pitch, product pitch.* aumentar las ventas = boost + sales.* catálogo de libros en venta = publication(s) list.* compra-venta de coches = auto dealer.* condiciones de venta = terms of sale.* con millones de ventas = megaselling.* de gran venta = high selling.* de más ventas = best selling [bestselling/best-selling], top-selling.* departamento de ventas = sales team, sales department.* de un gran éxito de ventas = best selling [bestselling/best-selling], top-selling.* de venta al detalle = retail.* de venta al por menor = retail.* de venta en el mercado = commercially available.* de venta regular = steady-selling.* empresa dedicada a la venta por correo = mail order company.* encargado de ventas = sales manager.* en venta = for sale, in print, priced, on release, on sale.* estafa de la venta en cadena = pyramid scam.* estar en venta = be up for sale.* estrategia de ventas = sales strategy.* fijación de precio de venta = pricing.* gerente de ventas = sales manager.* impuesto de ventas = sales tax.* impuesto sobre las ventas = sales tax.* ingresos de ventas = sales revenue.* librero de venta al detalle = retail bookseller.* libro de mayor venta = bestseller [best seller/best-seller].* Libros Británicos en Rústica en Venta = Paperbacks in Print.* Libros Británicos en Venta = British Books in Print.* libros en venta = books in print.* línea de ventas = line.* lugar en el mercado de venta = market niche.* negocio de venta de coches usados = used car business.* objetivo de ventas = sales target.* perder una venta = lose + sale.* perder ventas = lose + sales.* poner en venta = put on + sale.* postventa = postpurchase.* precio de venta al público = cover price, list price, listed price.* precio de venta al público (P.V.P.) = retail price.* promoción de ventas = sales promotion.* punto de venta = outlet, point of sale.* red de ventas = sales network.* representante de ventas = sales rep, sales representative.* responsable de ventas = sales manager.* rollo de venta = sales pitch, product pitch.* sala de exposición y venta = show room [showroom].* salón de exposición y ventas = salesroom [saleroom].* venta agresiva = hard-sell.* venta al contado = cash sale.* venta al detalle = retailing, retail trade.* venta al por mayor = wholesaling, wholesale.* venta al por menor = retailing, retail trade.* venta a un precio más barato = undercutting.* venta de armas = arms sale.* venta de coches = car sales.* venta de entradas = ticketing.* venta de libros = bookselling [book selling].* venta de material impreso = print sale.* venta de productos comestibles = grocery marketing.* venta de tickets = ticketing.* venta de viviendas = home sale.* venta directa = direct sale, direct marketing, direct selling.* venta directa al público = sale + over the counter.* venta para consumo dentro del establecimiento = on-trade sale.* venta para consumo fuera del establecimiento = off-trade sale.* ventas = sales figures, market share, takings.* ventas al detalle = retail sales.* ventas al por menor = retail sales.* ventas + dispararse = sales + shoot up.* ventas, las = bottom line, the.* venta típica = country inn.* volumen de ventas = turnover, stock turnover, turnover of stock. -
17 premium
1. сущ.сокр. prem1) общ. награда, вознаграждение, премия (что-л. предоставляемое в качестве стимула в каком-л. проекте, какой-л. системе и пр.)consumer premium — подарок [премия\] потребителю*
The program will award points to consumers for each brewery visit during the week, allowing them to earn premiums such as beer mugs and logo shirts.
Mortgage brokers, who match borrowers with lenders, can earn premiums by steering borrowers to higher-rate loans.
They claim that lenders on the higher-than-market rate loans will pay a premium to the mortgage broker and that those payments will be used to pay the fees associated with the low-interest loans.
See:bonus 1), 2) advertising premium, consumer premium, container premium, employment premium, fast food premium, free-in-the-mail premium, in-pack premium, mail-in premium, on-pack premium, referral premium, reverse premium, self-liquidating premium, service release premium, with-pack premium, yield spread premium, premium bond 2), premium buyer 1), premium campaign, premium container, premium coupon, premium merchandise 1), premium offer, premium pack, premium product 2), premium service 1) а)2) страх. = insurance premiumATTRIBUTES: adjustable, assumed 3) а), base 3. 3) а), direct 1. 3) а), earned 1. 1) а), fixed 1. 4) а), flexible 1. 2) б), gross 1. 3) а), а initial 1. 2) б), level 2. 3) б), lump sum, net 3. 3) а), n1а outstanding 1. 3) а), periodic 1. 1) а), regular 1. 2) б), n2 subject 1. 2) б), n2 underlying 1. 2) б), n2 variable 1. 2) б), n2 written 1. 4) а), б
annual [yearly\] premium — ежегодная премия
monthly [biweekly, weekly\] premium — ежемесячная [двухнедельная, еженедельная\] премия
annual [monthly, weekly\] premium insurance — страхование с ежегодной [ежемесячной, еженедельной\] уплатой премий [премии\]
annual premium policy — полис с ежегодной уплатой премий [премии\]
ATTRIBUTES:
paid premium — уплаченная [выплаченная\] премия
The refund of paid premium is based on the insured's age at death and is decreased by any benefits paid under the plan.
Company-paid premiums are deductible by the employer as an ordinary and necessary business expense. — Уплаченные компанией премии подлежат вычету работодателем как обычные и необходимые деловые расходы.
For federal tax purposes the employer-paid premiums are taxed as additional earned income for the employee. — Для целей федерального налогообложения, уплаченные работодателем премии облагаются налогом как дополнительный заработанный доход работника.
Employee-paid premiums for health insurance vary by salary. — Размер уплачиваемых работником премий по страхованию здоровья меняется в зависимости от размера оклада.
We can recover overpaid premiums for the last three policy years.
unpaid premium — неуплаченная [невыплаченная\] премия
The late charge formula is the unpaid premium amount multiplied by four percent.
COMBS:
life insurance premiums, life premiums — премии по страхованию жизни
non-life insurance premiums, non-life premiums — премии по страхованию иному, чем страхование жизни; премии по страхованию "не жизни"
health insurance premiums, health premiums — премии по страхованию здоровья
liability insurance premiums, liability premiums — премии по страхованию ответственности
disability insurance premiums, disability premiums — премии по страхованию от [на случай\] нетрудоспособности
property insurance premiums, property premiums — премии по страхованию имущества
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
Our commercial premium finance program allows you to finance premiums from $0 to $200000 or more.
The policies in question have a waiver of premium benefit, whereby the insurer would waive premiums during any period in which the policyholder is disabled.
We cede premiums and losses to reinsurers under quota share reinsurance agreements. — Мы передаем премии и убытки перестраховщиками на основании договоров квотного перестрахования.
Also, under our quota share assumed reinsurance contracts, we will continue to assume premiums through the third quarter of 2006. — Также, на основании принятых договоров квотного перестрахования, мы будем продолжать принимать премии на протяжении третьего квартала 2006 г.
to write premiums — подписывать премии*; страховать*, принимать на страхование*, осуществлять страхование*
In general, for insurers to write premiums in California, they must be admitted by the Insurance Commissioner. — В общем, для того, чтобы страховщики смогли осуществлять страховую деятельность в Калифорнии, они должны получить разрешение уполномоченного по страхованию.
The company is licensed to write insurance business in all 50 states, has specialty lines in risk insurance for architects and lawyers and is expected to write premiums of $75 million this year. — Компания имеет лицензию на осуществление страховой деятельности во все 50 штатах, предлагает специальные разновидности страхования рисков для архитекторов и юристов и, как ожидается, подпишет в этом году премий на сумму 75 млн долл.
Moreover, an insurance company that earns premiums between $300,000 and $1,000,000 is taxed at a reduced rate.
If you want to pay premiums for a limited time, the limited payment whole life policy gives you lifetime protection but requires only a limited number of premium payments.
to raise [to increase\] premiums — увеличивать премии
to reduce [to decrease, to cut\] premiums — уменьшать премии
premiums go down — премии снижаются [уменьшаются\]
See:adjustable premium, advance premium, annual premium, annuity premium, base premium, beneficiary premium, deposit premium, direct premiums, earned premium, financed insurance premium, financed premium, fixed premium, flexible premium, graded premium, gross premium, in-force premiums, initial premium, level premium, lump sum premium, modified premium, mortgage insurance premium, net premium, net retained premiums, new business premiums, outstanding premiums, periodic premium, premium earned, premiums in force, premium written, regular premium, reinsurance premium, renewal premium, retained premiums, retrospective premium, return premium, single premium, subject premium, surplus line premium, surplus lines premium, underlying premium, unearned premium, valuation premium, vanishing premium, variable premium, written premium, yearly premium, overall premium limit, premium audit, premium auditor, premium base, premium bordereau, premium conversion, premium discount, premium financing, premium holiday, premium income б), premium loan, premium notice, premium rate 1) б), premium receipt, premium refund, premium subsidy, premium tax, premium trust fund, return of premium, waiver of premium, continuous-premium whole life, premium only plan, premium-to-surplus ratio3)а) торг. премия; наценка, надбавка ( сумма или процент сверх стандартной цены товара или услуги)to fetch a premium [a premium price\] — продаваться с надбавкой [с премией\]
Premium products generally fetch a premium price. — Премиальные товары обычно продаются с надбавкой [с премией\].
to command a premium [a premium price\] — продаваться с надбавкой [с премией\], продаваться по премиальной цене
Some products command a premium price in the marketplace simply because they are considered to be higher in quality. — Некоторые товары продаются на рынке по премиальной цене просто из-за того, что они считаются товарами более высокого качества.
to command a premium — содержать надбавку [премию\]* (о ценах, ставках)
As long as there is a threat of war in the Middle Eastern oil fields, oil prices will command a premium. — До тех пор, пока существует угроза войны на территории средневосточных нефтяных месторождений, цены на нефть будут содержать надбавку.
to attract a premium/a premium price/a premium rate — продаваться с премией [надбавкой\], стоить дороже; оплачиваться с надбавкой [с премией\]*
Because of their locations these houses attract a premium. — Благодаря своему расположению эти дома стоят дороже.
Therefore, when we buy your diamond, we can pay a premium over the current market price.
For which services are customers willing to pay a premium when flying with a low-fare airline?
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:б) фин. премия (сумма, на которую цена размещения или текущая рыночная цена ценной бумаги больше ее номинала)ATTRIBUTES: amortizable б)
COMBS:
$20-a-share premium — премия в размере $20 на (одну) акцию
H-P will buy 1,2 million Convex shares at $14.875 a share, representing a 1,25-a-share premium over the price of Convex stock. — "H-P" купит 1,2 млн акций компании "Конвекс" по цене 14,875 долл. за штуку, что означает уплату премии в размере 1,25 долл. на акцию сверх цены акций "Конвекса".
COMBS:
premium over [to\] market price — премия к рыночной цене, премия сверх рыночной цены
premium over [to\] issue price — премия к эмиссионной цене, премия сверх эмиссионной цены
premium payment — уплата [выплата\] премии; премиальный платеж
Mortgage insurance premium payments are made once per year. — Выплаты премий по ипотечному страхованию осуществляются раз в год.
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
10% premium, premium of 10% — премия [надбавка\] в размере 10%
The shares jumped to a 70 per cent premium on the first day.
Of all the common bond-tax errors, the most surprising to me is neglecting to amortize premiums paid on taxable bonds.
For premium securities, we project the excess coupon. payments using our prepayment assumption.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:amortized premium, bond premium, call premium 1), debt premium 1) а), market premium 1) а), original issue premium, premium on capital stock, premium on share, premium on stock, price premium 1) б), redemption premium, share premium, tender offer premium, unamortized premium, amortization of premium, premium bond 1), premium price 1) б), premium raid, issue price, market price, face value а) at a premium 1) а)в) фин. премия (при оценке стоимости предприятия или крупных пакетов акций: разница, на которую фактически согласованная цена предприятия/пакета акций больше базовой рыночной цены)See:г) эк. премия; надбавка (сумма, на которую цена товара, услуги или ценной бумаги превышает цену сходного товара, услуги или ценной бумаги)Currently, US small caps are trading at a 15.7 per cent premium to large caps. — В настоящее время, акции американских компаний с маленькой капитализацией по сравнению с акциями компаний с большой капитализацией торгуются с премией в размере 15,7%.
Platinum usually trades at a premium to gold. — Платина обычно продается по более высокой цене, чем золото.
See:at a premium 1)д) фин. ажио (превышение стоимости золотых или серебряных денег по сравнению с бумажными деньгами)Syn:agio в)See:е) эк. премия; надбавка (в самом общем смысле: дополнительная сумма, на которую увеличена базовая стоимость или другая базовая величина)перен. to put [place\] a premium on (smth.) — считать (что-л.) исключительно важным [ценным\], придавать (чему-л.) большое значение
He put a premium on peace and stability. — Он считает исключительно важным поддержание мира и стабильности.
Employers today put a premium on reasoning skills and willingness to learn. — В наше время работодатели придают большое значение умению рассуждать и готовности учиться.
Ant:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium optionSee:conversion premium, forward premium, inflation premium, investment currency premium, liquidity premium 2), 3), mortgage indemnity guarantee premium, mortgage indemnity premium, premium over conversion value, revenue premium, risk premium, time premium, union premium, union wage premium, warrant premium, yield premium, premium rate 1) а) at a premium 2), Canada Premium Bond, high-premium convertible debenture4) эк. тр. премия, (премиальная) надбавка (дополнительное вознаграждение, выплачиваемое в дополнение к заработной плате в качестве поощрения за хорошую работу, работу в сверхурочные и т. п.)COMBS:
premiums for work outside basic workday or workweek — премии за работу сверх базового рабочего дня или рабочей недели
premium payment — уплата [выплата\] премии; премиальный платеж
premium of $1000, $1000 premium — премия [надбавка\] в размере 1000 долл.
to attract a premium/a premium rate — оплачиваться с надбавкой [с премией\]*
In many industries work on Saturday or Sunday will attract a premium on the ordinary hourly rate. — Во многих отраслях работа в субботу или воскресенье предусматривает выплату надбавки сверх обычной часовой ставки.
Neither federal law nor state law requires local government employers to give employees paid holidays or to pay a premium when employees must work on what would otherwise be a holiday.
Syn:bonus 3)See:expatriate premium, foreign service premium, holiday premium, incentive premium, mobility premium, on-call premium, overtime premium, shift premium, Halsey premium plan, premium pay, premium rate 1) а)5) фин. = option premiumInvestors willing to buy stock at certain prices might consider selling puts to earn premiums, while those willing to sell shares at certain prices might think about selling calls.
When you purchase an option, you pay a premium. — Покупая опцион, вы уплачиваете премию.
See:call option premium, call premium 2), put option premium, put premium, premium deal, premium income а) contingent premium option, deferred premium option2. прил.1) общ. первосортный, высшего качества [сорта\], исключительный, премиальныйpremium product — премиальный товар, товар высшего сорта
premium card — первоклассная [приоритетная, премиальная\] карта [карточка\]*
premium space — привилегированное [премиальное\] место*
premium advertising — премиальная [первосортная, элитная\] реклама*
premium customer — премиальный клиент [покупатель\]*
premium quality — премиальное [высшее\] качество; премиальный [высший\] сорт
premium grade — премиальный [высший\] сорт
See:premium advertising, premium buyer 2), premium card, premium customer, premium grade, premium merchandise 2), premium position, premium product 1), premium quality, premium service 1) б), premium space, quality 2., inferior 2., n32) эк. премиальный, с премией, с надбавкой (о ценах, ставках выше обычного уровня)premium price — цена с надбавкой, цена с премией, премиальная цена
See:
* * *
premium; PM; Prem премия, маржа: 1) премия (надбавка) к цене, курсу: разница между более высокой текущей (рыночной) и номинальной ценами финансового актива (напр., облигации); см. discount; 2) разница между более высоким срочным (форвардным) и наличным валютными курсами, т. е. валюта на срок продается с премией; 3) ажио: более высокая стоимость золотых или бумажных денег по отношению к бумажным деньгам; 4) цена опциона: сумма, уплачиваемая за получение права продать или купить финансовый инструмент; 5) = insurance premium; 6) платеж по рентному контракту; 7) = call premium; 8) льгота, призванная привлечь вкладчиков или заемщиков, а также покупателей товаров и услуг (напр., повышенная процентная ставка, скидки с цен и др.); 9) надбавка к рыночной цене, которую иногда приходится уплачивать при заимствованиях ценных бумаг для их поставки по "короткой" продаже; 10) разница в цене между данной ценной бумагой и сходными бумагами или индексом (напр., говорят: "бумага продается с премией к аналогичным бумагам"); 11) новая ценная бумага, продающаяся с премией; 12) надбавка к рыночной цене ценных бумаг в случае тендерного предложения; см. premium raid;* * *Финансы/Кредит/Валютаотклонение в сторону превышения рыночного курса денежных знаков и ценных бумаг от их нарицательной стоимости-----разница между рыночной ценой и ценой эмиссии акции или ценной бумаги; при начале операции с акциями нового выпуска говорится, что рыночная цена включает премию по отношению к цене эмиссии-----сумма, выплачиваемая держателем полиса для получения страховой суммы в нужный момент-----Банки/Банковские операциипремия, вознаграждение, надбавка -
18 overhead
- служебный поток (данных)
- служебные сигналы или данные
- служебная нагрузка, заголовок
- накладные расходы
- накладные (о расходах)
- надземный (о трубопроводе)
- надземный
- косвенные затраты
- дополнение (символа штрихового кода)
- долговременная маркировка
- головной погон
- воздушный (о ЛЭП)
- воздушный (о линии)
- верхний погон
- административно-хозяйственные расходы
административно-хозяйственные расходы
—
[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
EN
верхний погон
верхний
головной
отбираемый с верха (колонны)
—
[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
Синонимы
EN
воздушный (о ЛЭП)
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
- overhead
- OH
воздушный (о линии)
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
- overhead
- OH
головной погон
Высоколетучая фракция исходного сырья, отбираемая сверху ректификационной колонны.
[СТ РК ИСО 1998-1-2004 (ИСО 1998-1:1998, IDT)]Тематики
EN
дополнение (символа штрихового кода)
Часть символа штрихового кода, дополняющая знаки символа, кодирующие данные, для придания символу установленной структуры, и состоящая из вспомогательных и контрольных знаков символа.
[ ГОСТ 30721-2000]
[ ГОСТ Р 51294.3-99]Тематики
EN
DE
FR
косвенные затраты
(ITIL Service Strategy) Затраты на предоставление ИТ-услуги, которые не могут быть полностью отнесены на конкретного заказчика. Например, затраты на общие серверы или лицензии программного обеспечения. Также известны как издержки. См. тж. прямые затраты.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]
косвенные затраты
1. В межотраслевом балансе — затраты, которые входят в данный продукт не непосредственно (как прямые затраты), а через затраты сопряженных отраслей. Например, если точно известно, сколько электроэнергии тратится на изготовление одного автомобиля на заводе, то еще нельзя ответить на простой вопрос: насколько надо увеличить производство электроэнергии в будущем году, чтобы вдвое увеличить выпуск машин? Потому что электроэнергия нужна не только на данном заводе, но и для выпуска проката на металлургическом комбинате, и для выплавки стали, добычи руды, изготовления тех дополнительных автомобилей, которые потребуются для доставки руды. На практике ограничиваются несколькими кругами затрат (их называют К.з. первого, второго, третьего и т.д. порядка, или цикла, или концентра). Поскольку затраты очень высоких порядков абсолютно и относительно невелики, подсчет прерывается на том из них, который позволяет получить хотя и приблизительные, но достаточно надежные результаты. При расчетах МОБ можно обойтись и без отдельного трудоемкого подытоживания К.з. и непосредственно получить коэффициенты полных затрат, а отсюда и все искомые показатели сбалансированного плана. 2. В теории оптимальных оценок К.з. (термин Л.В.Канторовича), или, что то же самое, затраты обратной связи (термин В.В.Новожилова), означают увеличение затрат труда в народном хозяйстве, обусловленное тем, что приращение производства любого продукта уменьшает возможность применения некоторых (лучших) средств труда на других участках народного хозяйства и ведет к использованию на таких участках менее совершенной техники и худших естественных ресурсов (см. подробнее: Дифференциальные затраты народного хозяйства по данному продукту). Ср. Альтернативные издержки, альтернативная стоимость. 3. Связанные с производством продукции расходы, представленные расходами на содержание и эксплуатацию оборудования, зданий, на зарплату вспомогательным рабочим, ИТР и др., которые нельзя прямо отнести на себестоимость данной продукции. Они включаются в себестоимость специальными расчетными методами.
[ http://slovar-lopatnikov.ru/]EN
indirect cost
(ITIL Service Strategy) The cost of providing an IT service which cannot be allocated in full to a specific customer – for example, the cost of providing shared servers or software licences. Also known as overhead. See also direct cost.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
Синонимы
EN
надземный
верхний
воздушный
подвесной
—
[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
Синонимы
EN
надземный (о трубопроводе)
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
- overhead
- OH
накладные (о расходах)
—
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
- overhead
- OH
накладные расходы
—
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]
накладные расходы
Расходы на хозяйственное обслуживание производства и управление; являются дополнительными к основным затратам на производство и наряду с ними, по специальным правилам расчета, включаются в полную себестоимость продукции. См. Затраты, Калькулирование методом полного распределения затрат, Коэффициенты списания накладных затрат.
[ http://slovar-lopatnikov.ru/]Тематики
- экономика
- электросвязь, основные понятия
EN
служебная нагрузка, заголовок
(МСЭ-T G.707/ Y.1322 МСЭ-T G.709/ Y.1331).
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
- overhead
- OH
служебные сигналы или данные
воздушный
подвесной
надземный
верхний
дополнительный
вспомогательный (об операции)
—
[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]Тематики
Синонимы
EN
служебный поток (данных)
заголовок
Доля пропускной способности системы, расходуемая на передачу служебного (собственного) трафика сети, который в процессе передачи добавляется к полезной информации. См. section ~.
[Л.М. Невдяев. Телекоммуникационные технологии. Англо-русский толковый словарь-справочник. Под редакцией Ю.М. Горностаева. Москва, 2002]Тематики
- электросвязь, основные понятия
Синонимы
EN
04.02.27 долговременная маркировка [ permanent marking]: Изображение, полученное с помощью интрузивного или неинтрузивного маркирования, которое должно оставаться различимым, как минимум, в течение установленного срока службы изделия.
Сравнить с терминологической статьей «соединение» по ИСО/МЭК19762-11).
______________
1)Терминологическая статья 04.02.27 не связана с указанной терминологической статьей.
<2>4 Сокращения
ECI интерпретация в расширенном канале [extended channel interpretation]
DPM прямое маркирование изделий [direct part marking]
BWA коррекция ширины штриха [bar width adjustment]
BWC компенсация ширины штриха [barwidth compensation]
CPI число знаков на дюйм [characters per inch]
PCS сигнал контраста печати [print contrast signal]
ORM оптический носитель данных [optically readable medium]
FoV поле обзора [field of view]
Алфавитный указатель терминов на английском языке
(n, k)symbology
04.02.13
add-on symbol
03.02.29
alignment pattern
04.02.07
aperture
02.04.09
auto discrimination
02.04.33
auxiliary character/pattern
03.01.04
background
02.02.05
bar
02.01.05
bar code character
02.01.09
bar code density
03.02.14
barcode master
03.02.19
barcode reader
02.04.05
barcode symbol
02.01.03
bar height
02.01.16
bar-space sequence
02.01.20
barwidth
02.01.17
barwidth adjustment
03.02.21
barwidth compensation
03.02.22
barwidth gain/loss
03.02.23
barwidth increase
03.02.24
barwidth reduction
03.02.25
bearer bar
03.02.11
binary symbology
03.01.10
characters per inch
03.02.15
charge-coupled device
02.04.13
coded character set
02.01.08
column
04.02.11
compaction mode
04.02.15
composite symbol
04.02.14
contact scanner
02.04.07
continuous code
03.01.12
corner marks
03.02.20
data codeword
04.02.18
data region
04.02.17
decodability
02.02.28
decode algorithm
02.02.01
defect
02.02.22
delineator
03.02.30
densitometer
02.02.18
depth of field (1)
02.04.30
depth of field (2)
02.04.31
diffuse reflection
02.02.09
direct part marking
04.02.24
discrete code
03.01.13
dot code
04.02.05
effective aperture
02.04.10
element
02.01.14
erasure
04.02.21
error correction codeword
04.02.19
error correction level
04.02.20
even parity
03.02.08
field of view
02.04.32
film master
03.02.18
finder pattern
04.02.08
fixed beam scanner
02.04.16
fixed parity
03.02.10
fixed pattern
04.02.03
flat-bed scanner
02.04.21
gloss
02.02.13
guard pattern
03.02.04
helium neon laser
02.04.14
integrated artwork
03.02.28
intercharacter gap
03.01.08
intrusive marking
04.02.25
label printing machine
02.04.34
ladder orientation
03.02.05
laser engraver
02.04.35
latch character
02.01.24
linear bar code symbol
03.01.01
magnification factor
03.02.27
matrix symbology
04.02.04
modular symbology
03.01.11
module (1)
02.01.13
module (2)
04.02.06
modulo
03.02.03
moving beam scanner
02.04.15
multi-row symbology
04.02.09
non-intrusive marking
04.02.26
odd parity
03.02.07
omnidirectional
03.01.14
omnidirectional scanner
02.04.20
opacity
02.02.16
optically readable medium
02.01.01
optical throw
02.04.27
orientation
02.04.23
orientation pattern
02.01.22
oscillating mirror scanner
02.04.19
overhead
03.01.03
overprinting
02.04.36
pad character
04.02.22
pad codeword
04.02.23
permanent marking
04.02.27
photometer
02.02.19
picket fence orientation
03.02.06
pitch
02.04.26
pixel
02.04.37
print contrast signal
02.02.20
printability gauge
03.02.26
printability test
02.02.21
print quality
02.02.02
quiet zone
02.01.06
raster
02.04.18
raster scanner
02.04.17
reading angle
02.04.22
reading distance
02.04.29
read rate
02.04.06
redundancy
03.01.05
reference decode algorithm
02.02.26
reference threshold
02.02.27
reflectance
02.02.07
reflectance difference
02.02.11
regular reflection
02.02.08
resolution
02.01.15
row
04.02.10
scanner
02.04.04
scanning window
02.04.28
scan, noun (1)
02.04.01
scan, noun (2)
02.04.03
scan reflectance profile
02.02.17
scan, verb
02.04.02
self-checking
02.01.21
shift character
02.01.23
short read
03.02.12
show through
02.02.12
single line (beam) scanner
02.04.11
skew
02.04.25
slot reader
02.04.12
speck
02.02.24
spectral response
02.02.10
spot
02.02.25
stacked symbology
04.02.12
stop character/pattern
03.01.02
structured append
04.02.16
substitution error
03.02.01
substrate
02.02.06
symbol architecture
02.01.04
symbol aspect ratio
02.01.19
symbol character
02.01.07
symbol check character
03.02.02
symbol density
03.02.16
symbology
02.01.02
symbol width
02.01.18
tilt
02.04.24
transmittance (l)
02.02.14
transmittance (2)
02.02.15
truncation
03.02.13
two-dimensional symbol (1)
04.02.01
two-dimensional symbol (2)
04.02.02
two-width symbology
03.01.09
variable parity encodation
03.02.09
verification
02.02.03
verifier
02.02.04
vertical redundancy
03.01.06
void
02.02.23
wand
02.04.08
wide: narrow ratio
03.01.07
X dimension
02.01.10
Y dimension
02.01.11
Z dimension
02.01.12
zero-suppression
03.02.17
<2>Приложение ДА1)
______________
1)
Источник: ГОСТ Р ИСО/МЭК 19762-2-2011: Информационные технологии. Технологии автоматической идентификации и сбора данных (АИСД). Гармонизированный словарь. Часть 2. Оптические носители данных (ОНД) оригинал документа
Англо-русский словарь нормативно-технической терминологии > overhead
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19 price-quality relationship
марк. соотношение "цена-качество" (соотношение между ценой товара и его качеством с точки зрения потребителя; обычно покупатели исходят из того, что более дорогой товар должен быть и более качественным)See:price 1. 1), quality 1. 1), а premium product 1), premium price 1) а), high-end, low-end, price line 2) а), price-conscious, price-quality strategy, price-value relationshipАнгло-русский экономический словарь > price-quality relationship
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